“Your gift will make room in the marketplace, but performance management will keep you there.” — Coach Nic
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Create a lifetime account for customers who paid you directly
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Manage affiliate partners and their custom referral links
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Dashboard
Live look at your marketing engine — trends, drivers, goals, and how you’re tracking right now.
Total Prospects
Total Revenue
Conversion Rate
Goal Progress
See the Whole Picture
This dashboard shows how your marketing is performing. But every dollar of revenue runs through sales — and a sales process leaking 10% conversion makes your best marketing month look like a bad one. Run the parallel diagnostic in the Sales Gap Finder™ for the complete operating picture.
Open Sales Gap FinderPart of the Coach Nic DC Ecosystem · Marketing fills the funnel. Sales converts it.
New Here? Start With These 4 Steps
Scorecard
Monthly snapshot — goal vs. actual at a glance, with weekly drivers, transactions, and revenue tables.
Beyond the Dashboard
Numbers show the gap. The methodology closes it. Inside the MGF Academy, get 24 live sessions per year, on-demand modules on the P.R.O.F.I.T. system, and direct training on how to read these exact metrics — included with your subscription, no extra cost.
Open MGF AcademyPart of the Coach Nic DC Ecosystem · The app is new. The methodology is 29 years old.
Diagnostic
Side-by-side view of where your marketing gaps are and where the impact opportunities live — with what-if modeling.
| Plan | MTD Variance | Content | Social | Paid Ads | |
|---|---|---|---|---|---|
| Week 1 | -100 prospects | -35 | -25 | -20 | -20 |
| Week 2 | -200 prospects | -35 | -25 | -20 | -20 |
| Week 3 | -300 prospects | -35 | -25 | -20 | -20 |
| Week 4 | -400 prospects | -35 | -25 | -20 | -20 |
| Week 5 | -500 prospects | -35 | -25 | -20 | -20 |
| END RESULT | -500 prospects | -175 | -125 | -100 | -100 |
Enter your weekly prospect data to update these gaps. Goal: 500 prospects/month
Total Reach (MTD)
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Total Traffic (MTD)
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Total Prospects (MTD)
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Total Transactions (MTD)
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Reach Conversion (MTD)
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Reach → Traffic
Sales Conversion (MTD)
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Cross-Product Insight
The marketing diagnostic shows you where your top-of-funnel leaks are. But every prospect that reaches your sales process and doesn’t convert is a marketing dollar wasted twice — once getting them in, again losing them out. The Sales Gap Finder™ closes the second half of this story.
Audit Your Sales ProcessPart of the Coach Nic DC Ecosystem · Marketing fills the funnel. Sales converts it.
Diagnostic
BAPSC™ framework — diagnose WHY your marketing gaps exist before building solutions. All five domains, every time. Root causes ALWAYS come before business planning.
AI + The Coach
Reads your data, diagnoses the BAPSC™ root causes, then drafts your Solution, Action Plan & Success Tracking — in Coach Nic’s exact format. Every word lands as a draft you can Accept, Edit, or Dismiss. You own the final call.
Behavior
Observe what your marketing team is DOING that is leaking revenue, customers, or trust. Be specific and behavioral — not interpretive.
Attitude / Psyche
What thoughts, beliefs, or mindsets are DRIVING each unprofitable behavior above? Pair them one-to-one with the B-list.
Product / Service
Where is your offer, service delivery, marketing content, or value proposition breaking down? (Can be N/A if no product/service gap.)
Business Systems
Which operating systems are broken? Marketing rhythm, content production, lead nurture, attribution tracking, channel management.
Customers’ Voice
What are customers literally SAYING about your marketing? Feedback, complaints, praise, objections, questions, hesitations — in their words. Direct quotes work best.
Action
Define the desired outcome, the new behaviors that will get you there, and how you’ll measure progress.
Stuck staring at a blank plan? Have Coach Nic's team build it with you → — a Done-For-You strategic plan tailored to your specific marketing gaps and 90-day execution rhythm.
Plan in Hand. Now Execute.
The plan above is your map. The MGF Academy is the weekly discipline that turns it into results — 24 live coaching sessions per year, accountability rhythms, and modules that walk you step-by-step through running the P.R.O.F.I.T. system on your real numbers.
Open MGF AcademyPart of the Coach Nic DC Ecosystem · Methodology turns plans into habits.
Conversion
Stage-by-stage view of how reach turns into traffic, prospects, transactions, and revenue — with conversion rates between every step.
Your funnel metrics look healthy! Keep monitoring for optimization opportunities.
Consider A/B testing your landing pages to improve Reach → Traffic conversion.
Your Prospect → Transaction rate of 20% is above industry average of 15%.
Where Marketing Ends, Sales Begins
You can see exactly how reach turns into prospects here. But the conversion from prospects to revenue — and the sales process behind it — that’s diagnosed in the Sales Gap Finder™. Run the same gap diagnostic on your sales side and see where the bottleneck really is.
Diagnose Your Sales GapsPart of the Coach Nic DC Ecosystem · Marketing fills the funnel. Sales converts it.
Performance
Budget allocation, spend tracking, and true ROI by driver — using your gross profit margin to surface the channels actually making you money.
Numbers don't tell the story? Get a monthly ROI interpretation from Coach Nic's team → — we'll read your data, flag what's working, and recommend where to reallocate spend.
Used to compute True Marketing ROI (Gross Profit / Spend)
Generate an AI-driven analysis of your marketing spend and ROI to suggest budget optimizations.
Operations
The operating systems behind your marketing — rhythm, content production, lead nurture, attribution, channel management. Score where each piece stands.
Completion Score: 0% (0 / 32 items marked 'Yes')
Templates are customized based on your selected industry (NAICS code)
Track your marketing systems implementation. Mark items as Yes/No to track completion.
Audience
FBI-style persona profiles — identify segments, model audiences, and build messaging that lands.
FBI-Style Customer Persona Profiles
Create detailed intelligence profiles of your ideal customers. Use custom formats for each type: B2G (Project Managers & Procurement), B2B (Decision Makers & Influencers), B2C (End Consumers). AI Coach Nic can generate these automatically!
People
Manage your marketing team members and the drivers they own.
Total Members
Active
On Leave
Inactive
No team members added yet. Click “Add Team Member” to get started.
Ingest
Upload your marketing data — CSV or Excel. AI auto-maps your columns to driver categories.
Data prep feels like a job? Have our team do it for you → — we'll pull, clean, import, and reconcile your numbers every month.
Not sure how to format your customer data? Download a ready-made template, fill it in, then upload it with Smart Upload — the columns auto-map.
Upload your marketing report as a CSV or Excel file — our AI automatically detects and maps your data.
Marketing Drivers CSV
Driver,Prospect Goal,Week1,Week2,Week3
Google Ads,50,12,15,18
Social Media,30,8,10,12
Referrals,20,5,6,8
Customer Data CSV
Customer Name,Transactions,Total Spent,First Purchase,Last Purchase
ABC Corp,15,25000,2024-01-15,2025-10-20
XYZ Inc,8,18500,2024-06-10,2025-09-15
Marketing Funnel CSV
Week,Reach,Traffic,Prospects,Customers
Week 1,5000,500,50,10
Week 2,4500,450,45,9
Social Media CSV
Platform,Followers,Engagement Rate,Weekly Reach,Conversions
Instagram,5000,3.5%,15000,25
LinkedIn,2000,4.2%,8000,15
Download a template matching your business type, fill it out, and upload to auto-populate your Target Market Intelligence personas.
B2C Persona Template
Consumer-focused: Age, income, lifestyle, purchase triggers
B2B Persona Template
Business-focused: Company size, ROI, decision makers
B2G Persona Template
Government-focused: Procurement, compliance, contracts
Pro Tip: You can upload CSV or Excel files. The system auto-detects persona fields and creates new segments as needed!
No recent uploads
Sync
Connect Marketing Gap Finder to your existing tools — HubSpot, Google Analytics, Mailchimp, Meta, Stripe, Square and more. Your marketing data syncs automatically into your scorecard, funnel, and ROI views.
Click Connect to authorize. Disconnect anytime from your account settings.
Referral
Earn 20% recurring commission on every business you refer — track referrals, payouts, and your affiliate link in one place.
Total Referrals
Active Customers
Total Earnings
Share this link to earn 20% recurring commission on all sign-ups!
| Date | Amount | Status | Method |
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| No payouts yet | |||
| Customer | Plan | Sign-up Date | Status | Your Commission |
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| No referrals yet | ||||
Cadence
The marketing behaviors and standards that keep every system performing — scored Yes / No / N/A by cadence.
“Your gift will make room in the marketplace, but performance management will keep you there.”
— Coach Nic
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Achievement
Every milestone is proof your performance management is working. Earn all 9.
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Reporting
AI-powered monthly snapshot — gap scorecard, wins, coaching notes, and next-month priorities. Auto-archived to your account each month.
What’s in the report
Four sections of insight, generated from your live data and auto-archived to your account.
Gap Scorecard
All drivers vs goals
Wins & Progress
What’s working
Focus Areas
Critical gaps
AI Coach Nic Notes
Personalized coaching
Report auto-archives to your account each month.
Hey there!
I'm AI Coach Nic, your personal marketing performance coach. I can help you:
"Your gift will make room in the marketplace, but performance management will keep you there!"
Support
Help & SupportStart with the Flash Scorecard tab to set your goals and track weekly actuals.
Check the Marketing Analysis tab to see where you're missing your targets.
Get a high-level view of all your KPIs and trends in one place.
Click the Coach Nic photo to ask questions and get personalized advice.
| Driver | % of Total | Profit Margin | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | MTD Var |
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Channel
Social Media Analysis
Platform-level performance, gap diagnosis, and what-if modeling for your social channels.
Data synced from Flash Scorecard "Social Media" driver. Add/update in Flash Scorecard tab.
Social Media Data Clues:
Social Media Metrics & Funnel
Social Media Funnel - MTD
Social Media Month-to-Date Summary
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Sales Conversion (MTD)
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Prospects → Sales
Root Cause Analysis (Social Media)
BAPSC™ framework applied to your social media gaps. Diagnose WHY before fixing WHAT.
Strategic Action Plan (Social Media)